I get this question a few times a week. Presently, firms spend 4 of the 17 percent of time marketing and client (Schuetzle, 2016) with mixed results. When you look online you see the same statements from attorney firms:
- We have a reputation for excellence
- Provide legal services of the highest quality
- We understand the Law
- We get results
- We take an assertive, even aggressive approach
None of these assertions are validated, so the person searching often calls someone they trust for guidance. In a recent survey of risk management professionals conducted on “What are looking for in an attorney”. The survey results are as follows:
- (24%) Relationships- Do we know you and how you work?
- (22%) Responsiveness - How fast do they respond?
- (21%) Do they have knowledge of the company/industry/business?
- (16%) Do they add value? (examples: education and training to our company)
- (11%) Results (settlements)
- (6%) Other
Risk professionals would like an objective, quantifiable assessment tool utilized by an independent and unbiased process that truly measures performance. Would you use this system?
Ref: Schuetzle, J. (2016, June 3).
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